They’re all talking about it - the phenomenon in line for 2009. Forget Google, Facebook and even forget to mention Yell.com - is that Twitter is this year!
Founded in 2006 as a way to let others know what you’re doing, “Twitter has expanded far beyond its founders dreams.
2009 is the year Twitter has become “mainstream.” This has been helped by celebrities like Stephen Fry, Jonathan Ross Ashton Kutcher and defense of its virtues, but also by the number of companies around the realization of the marketing and promotion of the capabilities of Twitter.
However, usually when talking to potential customers about using Twitter as part of their social media marketing, I hear:
“It’s just for kids and geeks”
“Only IT and Marketing Bods make money from it” and
other comments.
With this in mind, here is a random 5 industries, each with 5 ways to use Twitter to promote your business:1) Hotel
Twitter is fast, instant communication, ideal for hotel and hospitality industry.
could
Hotels:
- communicating last minute offers - Use Twitpic to show pictures of the rooms - Post customer testimonials - Request hotel reviews
Bono DM - If your clients have Twitter, why not a special code DM Twitter if eating dinner at the hotel ?
2) PHOTOGRAPHERS Although
Twitter is seen mainly as a half of text, may be too visual.
Photographers, why not:
- Use Twitpic to send a “picture of the day” - Tweet about the session photos you’re doing today, so people an idea of its scope - Post links to your blog / website - Use TwTQpon to provide free time for study (specify purchase photos X) - Ask satisfied customers retweet the link for your pic (s) in your portfolio
Bono DM - If your customers are on Twitter, DM link them with your images on your server password protected, or a private group in Flickr / Facebook etc
3) astrologer No
always easy to get people to subscribe to a mailing list on a website if you’re in a niche industry, but it is much easier to get followers in Twitter.
- Use Hootsuite to run 12 daily horoscope accounts - one for each sign - Posting the details of important astrologically days / dates and events - offer free reading for every 50th follower - ask people retweet - Post testimonials from satisfied customers - Post celebrity horoscopes on a weekly basis
DM Bono - 140 free offer descriptions of each character star sign - have them ready to cut and paste. Offered only by DM. (People have to follow to obtain the DM)
4) Holiday Resort / GUESTHOUSE If
, SEO is very competitive and very expensive, try Twitter - the only cost is your time, and even that may be minimal!
- Use of TV for 12 seconds to send video clips filmed testimony of an iPhone or similar - Use Twitpic to publish photos of her appeal - Post about local traditions / holidays / etc - Tweet last minute deals and rates - use local money to provide TwtQpon site or in restaurants / bars
DM Bono - Guests on Twitter ? DM to let them know that they can check in
5) SPEAKER
can be written, but I know that some speakers Twitter doing very well, so if you are a speaker, why not:
- Post links to audio files of you speaking - Autofeed your calendar / blog to your Twitter account so that people know where you are speaking - Post a “tip of the day” every day, related to his specialty - the use of television for 12 seconds to send short clips then speaking to link to the longer version on youtube or on your website - use Twitter search to find people to talk about their specialty / niche - if you ask people who want to introduce speakers
DM Bono - Offering a free eBook / whitepaper / mention on your website just by DM. The only way to achieve this is with you so you can DM them.
Behold - 5 types of companies to use Twitter, and 5 things that can be used for.
Nikki Pilkington is the author of TweetMentor of NikkiPilkington.com, 100 days a support system to hold your hand to help you through the maze Twitter.
